The Margarita is legendary and is widely considered the most popular cocktail in the world. While the Margarita is undeniably one of the most iconic classics, some are saying that it has lost its roots in the Bartender world. So Bartenders in the US & Mexico are challenged to bring it back in 'Shake That Citrus' competition with Alma Finca.  Another Round Another Rally and The Shaker Room are inviting Bartenders to redefine the concept of the authentic Mexican Margarita and bring their vision to life in an original cocktail with Alma Finca Orange Liqueur. Eight Bartenders will win a trip to Mérida, Yucatán, the home of Alma Finca, to compete for the Grand Prize Scholarship to prestigious Bar 5-Day or WSET.



Enter now through August 6th - ENTRY DETAILS HERE.

PARTICIPATION Requirements

  • Be a professional bartender or hospitality industry member based in Mexico or the U.S.
  • Meet the legal drinking age: 18+ in Mexico, 21+ in the U.S.
  • Have a public Instagram profile to share your entry.
  • The use of Alma Finca (minimum 1 oz) is required as your orange liqueur base.
  • While not mandatory, we encourage the use of other Mexican ingredients to honor the Margarita's origin and flavor heritage.
  • Incorporating other spirits from Casa Lumbre in your Margarita recipe is also a welcomed plus, but not required.
  • Hold a valid passport, as finalists will be invited to Mérida, Yucatán, for the final event.
  • Accept and comply with the official rules and terms of the competition.