Introducing the Gentleman Jack Culture Shakers Connecticut Class of 2024

Meet the Gentleman Jack Culture Shakers Class of 2024: Connecticut edition! The Culture Shakers initiative stands as a beacon of recognition and support for Multicultural bartenders ascending in the realm of mixology, revolutionizing cocktail culture in their respective cities while imprinting their unique legacies upon the bar scene. In 2024, the program maintains its commitment […]

Introducing the Gentleman Jack Culture Shakers Atlanta Class of 2024

Meet the Gentleman Jack “Culture Shakers” Class of 2024: Atlanta edition! The Culture Shakers initiative stands as a beacon of recognition and support for Multicultural bartenders ascending in the realm of mixology, revolutionizing cocktail culture in their respective cities while imprinting their unique legacies upon the bar scene. In 2024, the program maintains its commitment […]

Celebrating the Lunar New Year In New York City with Jack Daniel’s Single Barrel Select

Welcome the Year of the Dragon!  Lunar New Year 2024 begins on February 10th marking the start of a new annual cycle in the lunisolar calendar. Lunar New Year celebrations typically last fifteen days, through February 24, 2024 this year, but can vary culture to culture to welcome both the year and spring season. It […]

Puerto Rico Cocktail Week Celebrates its Fifth Anniversary Empowering the Bar Community

A Toast to Excellence: Puerto Rico Cocktail Week Celebrates its Fifth Edition The event will take place from November 12th to 18th with a series of special activities and extend throughout the month with its Official Bars program. San Juan, Puerto Rico | October 2023 – The flavor of a cocktail marks the beginning of […]

All You Need To Know To Enter Tales Perfectionists: The Most Frequent Questions Answered by PATRÓN Brand Ambassadors

September 30th is around the corner. You’ve heard us. This is the deadline to enter Tales of the Cocktail Foundation’s Perfectionists sponsored by PATRÓN. This year there’s even more to be excited about and Thirsty magazine has been following along the way since July to discover all that’s in store for bartenders around the world: […]

Monkey Business Academy is Back with Monkey Shoulder Bringing Bar Industry Icons to Your City

Monkey Shoulder Scotch Whisky is known for shaking up the bar world and pushing boundaries, particularly when it comes to changing the perceptions about the Scotch category.  So of course, their bartender education and advocacy program, Monkey Business Academy is all about encouraging the industry to push boundaries as far as they can go in […]

Enjoy World Class Cocktails with NYC’s Best View at Après at SUMMIT One Vanderbilt

The stunning views are undoubtedly one of the most impressive things about rooftop bars and lounges in NYC— and Après Cafe at SUMMIT One Vanderbilt has some of the very best in the city. Perched atop the SUMMIT One Vanderbilt, the cocktail bar and cafe offers panoramic 360-views of New York City and beyond, along […]

How Thirsty’s Tara Fougner is Empowering Voices and Redefining the Bar Industry

Within the past month, Thirsty co-founder and CEO Tara Fougner was recognized for her work in the bar and beverage industry by being awarded not one, but two prestigious honors: the Tales of the Cocktail 2023 Catalyst award and the Bar World Top 100. With over two decades of experience in the bar and beverage […]

PATRÓN Perfectionists is BACK for the 2024 Edition – Calling All Bartenders to Enter Now!

The PATRÓN Perfectionists program returns this July, setting the stage for bartenders worldwide to aim for greatness in what is truly an experience of a lifetime in both a U.S. and global capacity. In the U.S.A., PATRÓN Tequila has teamed up with Tales of the Cocktail Foundation to sponsor the program with the entry stage […]

Highway Vodka: A Smooth Journey into Premium Spirits with the First Black Owned Distillery in Texas

In the world of distilled spirits, vodka stands tall as a classic and versatile choice. With countless brands competing for attention, Highway Vodka emerges as a true contender, promising a smooth journey into the realm of premium spirits. From its exceptional quality to its commitment to sustainability, Highway Vodka is redefining what it means to […]

Cointreau Announces Winner of the Margarita Challenge

Celebrating the 75th Anniversary of the quintessential cocktail, the third edition of Cointreau’s Margarita Challenge has crowned its grand prize winner: Lola Liu, from Hope & Sesame in Guangzhou, China. This year’s competition celebrated the 75th anniversary of the legendary cocktail, created by Margaret “Margarita” Sames in 1948. In 2023, the global competition invited professional […]

Milagro Mixing With Mexico Tour Presents Bootlegger, Handshake, Kaito & Café De Nadie

Get ready for Milagro Mixing with Mexico to bring some of Mexico’s leading bars to a city near you in 2023!  Milagro Tequila was born out of the brightness, vibrancy, and optimism of modern Mexico City. A cultural Mecca, famous for its art & gastronomy (and tequila), it has recently ascended to one of the […]

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